MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and